“The Longest Day,” this year’s buzz-building videos series for WPPI 2009

The premise is simple: get 24 of the hottest professional photographers in the country (and Canada), bring them all to southern California armed only with the knowledge that they would be split into two teams and given an assignment to complete in just 24 hours. Once they arrive, they find out their assignment is to write, shoot, and edit an original short film about photography, AND an original PSA about the respective charity for which they are playing: ThirstRelief and Now I Lay Me Down to Sleep.